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I'm
Scott Macdonald

Marketing Executive

SM

Delivering best-in-business solutions to drive sustainable growth, exceeding demanding project goals while adhering to client vision and objectives. My history of success is directly related to my proficiency in global marketing strategy, brand development, digital marketing, copywriting, campaign creation, and strategic planning.

An integral stakeholder partner generating new product marketing opportunities, growing brands and market reach, achieving client satisfaction and retention while fueling transformational collaboration.

RESUME
PORTFOLIO
Experience

PORTFOLIO

MY WORK HIGHLIGHTS. SEE MORE >

EXPERIENCE

2021-PRESENT

MITO CREATIVE HOUSE

2022

Marketing Consultant 

Lead and develop client marketing operations and create marketing strategy flows for clients that optimize data-based success and streamlined communication.

Strata Health

Marketing Director
Established a full corporate rebrand including messaging, design, and overall marketing strategy for B2B SaaS company. Created effective strategic narratives that created new avenues for leads and sales.

2016-2020

Myriad Genetics

Digital Marketing Director
Spearheaded development and oversight of direct-to-consumer (B2C) marketing strategies and tactics. Expanded and optimized B2B digital and traditional marketing efforts.

2016-2019

Geek Factor Radio

VP of Marketing

Pivotal role helming overall brand, product, messaging, and marketing strategy development, affording insightful, creative direction across multiple channels. 

2014-2015

The Color Run

International Marketing Lead

Enhanced web properties, email, and ad campaigns via data analysis, strategy creation, team management, and brand building. Galvanized video production, mobile ads, guerrilla, outdoor, and interactive marketing initiative, and success managing  special project creation efforts.

CONTACT
CONTACT

Send me a message if you'd like to collaborate on a project or have any questions I can help answer. 

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scottmacforhire@gmail.com

Tel: 1-801-643-2784

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