I'm
Scott Macdonald
Marketing Executive
SM
Delivering best-in-business solutions to drive sustainable growth, exceeding demanding project goals while adhering to client vision and objectives. My history of success is directly related to my proficiency in global marketing strategy, brand development, digital marketing, copywriting, campaign creation, and strategic planning.
An integral stakeholder partner generating new product marketing opportunities, growing brands and market reach, achieving client satisfaction and retention while fueling transformational collaboration.
PORTFOLIO
MY WORK HIGHLIGHTS. SEE MORE >
EXPERIENCE
2021-PRESENT
MITO CREATIVE HOUSE
2022
Marketing Consultant
Lead and develop client marketing operations and create marketing strategy flows for clients that optimize data-based success and streamlined communication.
Strata Health
Marketing Director
Established a full corporate rebrand including messaging, design, and overall marketing strategy for B2B SaaS company. Created effective strategic narratives that created new avenues for leads and sales.
2016-2020
Myriad Genetics
Digital Marketing Director
Spearheaded development and oversight of direct-to-consumer (B2C) marketing strategies and tactics. Expanded and optimized B2B digital and traditional marketing efforts.
2016-2019
Geek Factor Radio
VP of Marketing
Pivotal role helming overall brand, product, messaging, and marketing strategy development, affording insightful, creative direction across multiple channels.
2014-2015
The Color Run
International Marketing Lead
Enhanced web properties, email, and ad campaigns via data analysis, strategy creation, team management, and brand building. Galvanized video production, mobile ads, guerrilla, outdoor, and interactive marketing initiative, and success managing special project creation efforts.
CONTACT
Send me a message if you'd like to collaborate on a project or have any questions I can help answer.
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Tel: 1-801-643-2784